Managing technological change Free Essays

Overseeing innovative change adequately in associations, and even across whole ventures, has consistently been a test for the executives, IT experts, and business advancement pros. Innovative change inside organizations and undertakings isn't essentially an innovation issue nor is it a region of intrigued constrained to IT directors and masters alone. Mechanical change ought to be an essential worry for business supervisors. We will compose a custom exposition test on Overseeing innovative change or then again any comparative subject just for you Request Now The new ages of IT progressions can be applied to help propelled data the board which in turns can empower business change inside an association. Overseeing robotization centered ventures has become an obsolete methodology. Without a framework on overseeing innovative change adequately, the final products for associations in applying new advancements as a rule bring about out of the blue high disappointment rates (BusinessWeek Online, 2006). An answer for business and IT supervisors is to utilize the Benefits Realization strategy. All associations really have a Benefits Realization process whether they know about it or not. For most organizations, it is probably not a conventional procedure, and in that capacity, the association doesn't just think about it, however it additionally doesn't get it. At the point when an association doesn't know about the Benefits Realization set up, at that point it will in general be a latent procedure, not an oversaw one. What occurs obviously is that the procedure doesn't work quite well. Be that as it may, when the Benefits Realization process is planned and designed efficiently, it can really prompt a huge improvement in the organization’s execution (BusinessWeek Online, 2006). When all is said in done, the Benefits Realization strategy accommodates another reason for utilizing IT to convey business results all the more reliably, typically, and adequately. The methodology utilizes two interconnected components: attitudes on IT and on the executives strategies. Taken these two fields together, Benefits Realization looks to concentrate on coordinating innovation into an organization’s business framework. It sets that the utilization of only it, paying little heed to how actually amazing, can't convey viable and fruitful business results without considering and joining IT with business techniques (BusinessWeek Online, 2006). As such, for a successful Benefits Realization process, the association must try to join IT and the board capacities, and accommodate a framework that screens the whole procedure from beginning to end. F. Examination Issue The perfect Benefits Realization configuration should begin from the dispatch of the task, go past convey, and really measure the achievement and procedure improvement of the new plan, procedure, programming, or whatever innovation was acquainted with the association. The issue is that not all organizations have frameworks set up to truly quantify process improvement for Benefits Realization after fruition of the undertaking. This may happen when the association doesn't know that it has a Benefits Realization process set up in any case, or when the organization’s Benefits Realization configuration just doesn't have the apparatuses to quantify the final products of the procedure. G. Targets of the Study The examination study has the accompanying goals: ? To recognize the reasons why the presentation of innovation in benefits acknowledgment has regularly neglected to realize genuine change and advantages to the organization. ? To talk about how disappointment of most advantages acknowledgment programs are because of the absence of estimation devices in deciding the advantages from its speculations. ? To give suggestions and arrangements on the most proficient method to set up compelling advantages acknowledgment inside an association. H. Meaning of Terms The accompanying key terms, which will be utilized repetitively all through the examination, are characterized as follows: ? Advantages acknowledgment †the control of guaranteeing that business activities convey anticipated advantages (Aron, Tucker Hunter, 2005). It is â€Å"an coordinated arrangement of procedures, strategies, apparatuses, documentation measures and administration structure that stick be utilized to get the most incentive from innovation investments† (Federal Aviation Administration, 1999, p. 1-2). ? Business advantage †a genuine wellspring of significant worth to the business, for example, expanded incomes, improved client maintenance, lower costs, or faster an ideal opportunity to-showcase (Aron, Tucker Hunter, 2005). ? IT-serious venture/activity †a business venture with a noteworthy IT part. It is progressively normal to consider all tasks business ventures. Undertakings including noteworthy IT exercises as well as expenses speak to an open door for the Chief Operating Officer (CIO) and Information System (IS) association to contribute emphatically to benefits acknowledgment (Aron, Tucker Hunter, 2005). I. Importance of the Study The examination is critical since it will dissect the reasons why benefits acknowledgment programs flop in organizations. It will examine the qualities and shortcomings of advantages acknowledgment approaches utilized by organizations. The suggestions that the investigation will give can fill in as valuable devices for association in setting up successful advantages acknowledgment programs. Step by step instructions to refer to Managing mechanical change, Papers

About the North Atlantic Treaty Organization (NATO)

About the North Atlantic Treaty Organization (NATO) The North Atlantic Treaty Organization is a military coalition of nations from Europe and North America promising aggregate resistance. As of now numbering 29 countries, NATO was framed at first to counter the socialist East and has scanned for another character in the post-Cold War world. Foundation In the fallout of the Second World War, with ideologically contradicted Soviet militaries involving quite a bit of Eastern Europe fears still high over German hostility, the countries of Western Europe scanned for another type of military partnership to secure themselves. In March 1948 the Brussels Pact was marked between France, Britain, Holland, Belgium and Luxembourg, making a resistance union called the Western European Union, yet there was an inclination that any compelling union would need to incorporate the US and Canada. In the US there was far reaching worry about both the spread of Communism in Europe †solid Communist gatherings had shaped in France and Italy - and potential hostility from Soviet militaries, driving the US to look for discusses an Atlantic coalition with the west of Europe. The apparent requirement for another guarded unit to equal the Eastern alliance was exacerbated by the Berlin Blockade of 1949, prompting an understanding that equivalent year with numerous countries from Europe. A few countries restricted enrollment and still do, for example Sweden, Ireland. Creation, Structure, and Collective Security NATO was made by the North Atlantic Treaty, likewise called the Washington Treaty, which was marked on April fifth 1949. There were twelve signatories, including the United States, Canada and Britain (full rundown underneath). The head of NATOs military activities is the Supreme Allied Commander Europe, a position consistently held by an American so their soldiers don’t go under outside order, offering an explanation to the North Atlantic Council of diplomats from part countries, which is driven by the Secretary General of NATO, who is consistently European. The focal point of the NATO arrangement is Article 5, promising aggregate security: an equipped assault against at least one of them in Europe or North America will be viewed as an assault against them all; and therefore they concur that, if such an outfitted assault happens, every one of them, in exercise of the privilege of individual or aggregate self-protection perceived by Article 51 of the Charter of the United Nations, will help the Party or Parties so assaulted by taking forthwith, independently and working together with different Parties, such activity as it considers important, including the utilization of furnished power, to reestablish and keep up the security of the North Atlantic territory. The German Question The NATO settlement likewise took into consideration the alliance’s extension among European countries, and perhaps the soonest banter among NATO individuals was the German inquiry: should West Germany (the East was under opponent Soviet control) be re-outfitted and permitted to join NATO. There was resistance, summoning the ongoing German animosity which caused World War Two, yet in May 1955 Germany was permitted to join, a move which made miracle in Russia and drove the development of the opponent Warsaw Pact collusion of Eastern socialist countries. NATO and the Cold War NATO had, from numerous points of view, been framed to make sure about West Europe against the danger of Soviet Russia, and the Cold War of 1945 to 1991 saw a regularly tense military deadlock between NATO on one side and the Warsaw Pact countries on the other. Notwithstanding, there was never an immediate military commitment, thanks to a limited extent to the danger of atomic war; as a major aspect of NATO understandings atomic weapons were positioned in Europe. There were strains inside NATO itself, and in 1966 France pulled back from the military order set up in 1949. All things considered, there was never a Russian invasion into the western majority rules systems, in enormous part because of the NATO coalition. Europe was extremely acquainted with an attacker taking one nation after another a debt of gratitude is in order for the late 1930s and didn't let it happen once more. NATO After the Cold War The finish of the Cold War in 1991 prompted three significant turns of events: the development of NATO to incorporate new countries from the previous Eastern coalition (full rundown underneath), the reconsidering of NATO as a ‘co-employable security’ union ready to manage European clashes not including part countries and the main utilization of NATO powers in battle. This originally happened during the Wars of the Former Yugoslavia, when NATO utilized air-strikes first against Bosnian-Serb positions in 1995, and again in 1999 against Serbia, in addition to the making of a 60,000 harmony keeping power in the area. NATO likewise made the Partnership for Peace activity in 1994, planned for connecting with and building trust with ex-Warsaw Pact countries in Eastern Europe and the previous Soviet Union, and later the countries from the Former Yugoslavia. Other 30 nations have so far joined, and ten have become full individuals from NATO. NATO and the War on Terror: The contention in the previous Yugoslavia had not included a NATO part state, and the acclaimed condition 5 was first †and consistently - summoned in 2001 after psychological militant assaults on the United States, prompting NATO powers running harmony keeping activities in Afghanistan. NATO has additionally made the Allied Rapid Reaction Force (ARRF) for quicker reactions. In any case, NATO has gone under weight as of late from individuals contending it ought to be downsized, or left to Europe, in spite of the expansion in Russian animosity in a similar period. NATO may in any case be scanning for a job, yet it assumed an enormous job in keeping up the norm exposed War, and has potential in this present reality where Cold War consequential convulsions keep happening.â Part States 1949 Founder Members: Belgium, Canada, Denmark, France (pulled back from military structure 1966), Iceland, Italy, Luxembourg, The Netherlands, Norway, Portugal, United Kingdom, United States1952: Greece (pulled back from military order 1974 †80), Turkey1955: West Germany (With East Germany as reunified Germany from 1990)1982: Spain1999: Czech Republic, Hungary, Poland2004: Bulgaria, Estonia, Latvia, Lithuania, Romania, Slovakia, Slovenia2009: Albania, Croatia2017: Montenegro

Body Dysmorphic Disorder and Eating Disorders

Body Dysmorphic Disorder and Eating Disorders July 30, 2019 Tina Chang/Photolibrary/Getty Images More in Eating Disorders Symptoms Treatment Diagnosis Awareness and Prevention People who have anorexia nervosa or bulimia nervosa are concerned about their body shape, size and/or weight, of course, but theres another body image problem with which many people also struggle: body dysmorphic disorder. Body dysmorphic disorder, which affects up to two percent of people in the United States, causes people to become overly concerned with outward appearance and perceived flaws. It may be seen in people with eating disorders, but is a distinctly different issue. Symptoms of Body Dysmorphic Disorder People suffering from body dysmorphic disorder are preoccupied or obsessed with one or more perceived flaws in their appearance. This preoccupation or obsession typically focuses on one or more body areas or features, such as their skin, hair, or nose. However, any body area or part can be the subject of concern. The Diagnostic Statistical Manual of Mental Disorders, Fifth Edition (DSM-V) outlines the following criteria for a diagnosis of body dysmorphic disorder: Preoccupation with one or more perceived defects in appearance that are not noticeable to others and are not truly disfigured.At some point, the person suffering has performed repetitive actions or thoughts in response to the concerns. This may be something like continuously comparing his/her appearance to that of others, mirror checking or skin picking.This obsession causes distress and problems in a person’s social, work, or other areas of life.This obsession isn’t better explained as a symptom of an eating disorder (although some people may be diagnosed with both). Muscle dysmorphia  or a preoccupation with the idea that your muscles are too small is considered a subtype of body dysmorphic disorder. The Relationship to Eating Disorders People with eating disorders such as anorexia nervosa or bulimia nervosa and those with body dysmorphic disorder may both be overly concerned with their size, shape, weight or outward appearance. Those with body dysmorphic disorder may even fixate on areas of their bodies that are similar to fixations seen in anorexia nervosa or bulimia nervosa, such as the waist, hips, and/or thighs. They may also experience similar symptoms such as body checking (like frequent weighing or mirror checks) and excessive exercise. Researchers have estimated that as many as 12 percent of people with body dysmorphic disorder also suffer from anorexia nervosa or bulimia nervosa. However, it is important to note that not everyone with body dysmorphic disorder has an eating disorder. There are people with body dysmorphic disorder who focus solely on specific body parts (like the shape of their nose). Thats different than focusing on weight. A thorough assessment by a mental health professional such as a therapist or psychiatrist is useful to sort out whether or not someone is suffering from an eating disorder, body dysmorphic disorder, or both. Treatment Options The good news is that body dysmorphic disorder can be successfully treated, either through a type of psychotherapy known as cognitive behavioral therapy or with medications, including antidepressants. Any time there are multiple diagnoses involved (as is true in anyone who has both body dysmorphic disorder and an eating disorder), it can complicate treatment. However, research also supports the use of cognitive behavioral therapy in the treatment of eating disorders. If you suffer from both problems, you’ll want to make sure your therapist is familiar with both and can create a customized treatment plan for you. You may also be interested in pursuing treatment with medication through your psychiatrist. It is important to remember that you may need to try different medications or dosages before you find the right fit for you. Always follow your doctor’s recommendations regarding medication and don’t hesitate to ask any questions you may have about them. It is important to note that many people with body dysmorphic disorder pursue surgical treatment options such as plastic surgery or hair implants in order to fix their perceived flaws. There is no evidence that this is helpful in the treatment of the condition, and may actually make it worse.

Fight Club Interpersonal Communication - 1831 Words

Interpersonal Communication in the film Fight Club â€Å"You’re the most interesting ‘single serving’ friend I have ever met.† These are some of the first words that initiated the close, yet unorthodox relationship between Jack and Tyler Durden in the movie Fight Club. The film follows the narrator (indirectly referred to as Jack) and the entire movie takes place from his perspective. This is an important factor when analyzing the relationship between him and Tyler, because we only see the events through Jack’s eyes. The relationship between these key characters is a reflection of Mark Knapp’s developmental model as shown in Adler Rodman (2012). (p.205) In the film the audience can clearly see the three major stages, coming together,†¦show more content†¦Despite the original intent of having a temporary living arrangement, Jack doesn’t feel the need to leave Tyler’s house, despite the house’s level of disrepair. They integrate into each other’s lives, in this way they become very close friends not unlike brothers. They take the same night job, and they lie for each other when they have to explain each other’s wounds from fight club. After first meeting Tyler, and fighting at the fight club every Saturday night, Jack becomes cured of his insomnia. Through his experience of feeling more alive when he fights at fight club, Jack feels form of enlightenment. He integrates Tyler’s anti-materialistic philosophies into his own psyche; this leads him to have a false sense of a higher level of existence when compared to his fellow humans. Tyler sense’s Jacks false sense of enlightenment, and in order to pull Jack from his delusions he shows Jack what living really means. He takes Jacks hand, kisses it and pours lye (a key ingredient in making soap) onto the back of Jack hand. This initiates a painful chemical burn, from the saliva from the kiss and the lye, on Jacks hand and Jack rejects the pain. Jack uses the meditation techniques he learned in his support groups to shut out the pain. Tyler jerks him from his meditation telling Jack â€Å"This is the greatest moment of your life and you’re missing it!† Tyler desires for Jack to accept the pain, to acknowledge he hisShow MoreRelatedInterpersonal1363 Words   |  6 PagesHunter Davis-Interpersonal Communication Fight Club Fight Club, a 1999 American film, is a brilliantly constructed film of escaping reality and dealing with pain in the famous art form of fighting. Director David Flincher adapted the film from the 1996 novel. Main actors, Brad Pitt as Tyler Durden and Edward Norton as the narrator, act excellently as they deal with their reality by celebrating violence in underground fight clubs. The narrator becomes involved in a relationship triangle betweenRead MoreMovie Analysis : Fight Club1436 Words   |  6 PagesThis essay uses the movie Fight Club to reveal the impact culture, power, and conflict have in our daily lives. The movie centers on a nameless employee who works for a car company. He hasn’t slept for a long time because of his insomnia and rigorous job. He then discovers that by going to meetings of people with certain disabilities such as testicular cancer†¦ he can find a safe haven from the stress. He then spots Marla—a lady who is seeking the same relief, in various meetings. They agree to splitRead More I Will Become a Physician873 Words   |  4 PagesArizona, my interest in medicine was further intensified by attending the Minority Pre-Med Club meetings in which several physicians came and spoke to us about their roads to medical school and their current positions in the medical field. The following semester, I accepted an offer by the president of the Minority Pre-Med Club to help organize and implement community service projects and special events for the club. This gave me the chance to use my skills and interests in helping out the community andRead MoreEquality in College Population675 Words   |  3 PagesGreetings Ms. Melissa Stauber, I’ve consistently been engaged in the national fight against educational disparities in the collegiate student of color population. Not only in my formal education and career history, but also my personal life has been committed to exploring solutions to problems created within dynamics of multiculturalism, identity and social injustice. This is why I know the Multicultural Academic Advisor position is the perfect next professional step growing my career in studentRead MoreLanguage As A Tool Of Oppression1458 Words   |  6 Pages Standard English, a language that is used in formal setting such as in the classroom, can educate and inform people from all backgrounds, diverse/multicultural to world standard classes. The purpose of this essay is to highlight language and communication in its different forms, (written, spoken, seen and heard) and their keys to education, social development in childhood and thereafter. We also look at conventional language such as the written and spoken word. As well non-conventional forms ofRead MoreEssay about Nursing: A Profession of Art and Science1114 Words   |  5 Pagesquite satisfied with my current career. The next logical step was nursing school. For the next two years I worked as a waitress in a night club while attending nursing classes during the day. The three things I learned was perseverance of spirit, supernatural time management skills, and superb interpersonal communication. I dodged drunks and broke up fights, now I dodge bedpans and participate in conflict resolution. Although this was not a typical career path, life experiences contributed toRead MoreMarketing Strategies Of Airtel And Airtel1222 Words   |  5 Pagessystem arrangements †¢ broadband administrations VODAFONE. ââ€" mobile administrations with GSM engineering ââ€" fixed-line phone administrations ââ€" universal Internetworking ââ€" voip (Voice over Internet Protocol) ââ€" interactive Television ââ€" visual Communication ââ€" broadband Portal 3.6 MARKETING STRATEGIES OF AIRTEL AND VODAFONE One of the fundamental purposes of this undertaking is to think about the promoting systems received via Airtel and its adversary global partner Vodafone. The examinationRead MoreHuman Nature Essay2100 Words   |  9 Pagesopposite of this idea, with every man simply out for himself, doing anything and everything to attain what they wish (41,42). To trust all men as being honest and following a â€Å"do unto others† credo does not seem too wise, especially when men continue to fight everyday, and show a nature that does not reflect that of Locke’s understandings. In an audio program from NPR, an Iraqi Soldier returning from Iraq provides a good example of the evil nature of humans. The soldier, Sam, was having trouble adjustingRead MoreFight Club Essay2874 Words   |  12 PagesAlan Badel English 100/Major Essay #2 Professor Raymond Morris 23 October 2015 The Fight Club Aims to Free Individuals from Society’s Emasculating Shackles Chuck Palahniuk’s Fight Club is an exciting fictional novel that will hold the audience captive following three revolving main characters in Marla Singer, Tyler Durden, and the narrator himself as they take the reader through confusing twists and perspectives, while providing a most revealing closure. Although the title suggests an exclusiveRead MoreEffects of Social Networking to Students6164 Words   |  25 PagesThrough these social networking sites, we develop virtual interpersonal relationships. An interpersonal relationship is a relatively long-term relationship between two or more people. This connection may be based on emotions like love and liking, regular business interactions, or some other type of social commitments. Interpersonal relationships take place in a great variety of contexts, such as family, friends, marriage, acquaintances, work, clubs, neighborhoods, and churches. They may be regulated by

Biography of Kerry James Marshall, Contemporary Artist

Kerry James Marshall (born October 17, 1955) is a prominent contemporary African-American artist. He broke ground for black artists by rising to the upper echelon of the art world while remaining steadfastly dedicated to presenting work that explores the black experience in America. His experience growing up in the Watts neighborhood of South Central Los Angeles profoundly influenced his art. Fast Facts: Kerry James Marshall Occupation: ArtistBorn: October 17, 1955 in Birmingham, AlabamaEducation: Otis College of Art and DesignSelected Works: Voyager (1992), Many Mansions (1994), Portrait of Nat Turner with the Head of His Master (2011)Notable Quote: One of the reasons I paint black people is because I am a black person. Early Life and Career Born in Birmingham, Alabama, Kerry James Marshall moved with his family to the Watts neighborhood of South Central Los Angeles as a young child. He grew up surrounded by the Civil Rights and Black Power movements of the 1960s. He was an eyewitness to the Watts riots that occurred in August 1965. As a teenager, Kerry James Marshall took part in a summer drawing class at the Otis Art Institute in Los Angeles after a teacher nominated him for inclusion. There, he was shown the studio of artist Charles White who later became his instructor and mentor. Kerry James Marshall enrolled as a full-time student at the Otis Art Institute in 1977 and earned a Bachelor of Fine Arts degree in 1978. He moved to Chicago in 1987 after completing a residency at the Studio Museum in Harlem, New York City. Marshall began teaching at the University of Illinois at Chicago in 1993, and he earned a genius grant from the John D. and Catherine T. MacArthur Foundation in 1997. History as Subject Matter Many of Kerry James Marshalls works reference events from American history as primary subject matter. One of the most prominent is 1992s Voyager. The boat featured in the painting is named Wanderer. It references the story of the former yacht that was the last ship to bring a large number of African slaves to America. In violation of a 50-year-old law prohibiting the importation of slaves, the Wanderer arrived at Jekyll Island in Georgia in 1858 with over 400 slaves on board. It was the final event in the history of the African slave trade in America. In 2011, Marshall painted Portrait of Nat Turner with the Head of His Master. It is a nearly full-length portrait in the manner of traditional portraiture, but the grisly image of a man slaughtered in his sleep lying behind Nat Turner is chilling. The historical event referenced is the two-day slave rebellion led by Nat Turner in 1831. Housing Projects In 1994, Kerry James Marshall painted a series titled The Garden Project. He depicts life in public housing projects in the U.S. inspired by his own experience living in Nickerson Gardens, a 1,066-unit apartment complex in the Watts neighborhood of Los Angeles. His paintings in the series explore the dichotomy between the imagery evoked by the names of the projects using the word Gardens and the reality of harsh life in public housing. It is a metaphor for the lives of African-Americans in contemporary America. One of the key pieces is 1994s Many Mansions. It shows three black men in formal clothing performing the manual labor of planting flowers for a housing project. Their depiction is at the center of Marshalls juxtaposition of the ideal evoked by the concept of a public housing project with the reality of the residents experiences. Another painting in the series, Better Homes, Better Gardens, shows an idyllic young black couple strolling through a brick housing project. The inspiration for this piece is Chicagos Wentworth Gardens. It is notorious for a history of gang violence and drug problems. Concept of Beauty Another frequent subject of Kerry James Marshalls work is the concept of beauty. The people depicted in Marshalls paintings usually have very dark, almost flat black, skin. He explained to interviewers that he created the extreme to specifically draw attention to the distinctive appearance of black Americans. In a series of 1994 paintings of models, Marshall depicts male and female black models. The male model is shown against a mostly white background that emphasizes the blackness of his skin. He is lifting his shirt to presumably share the power of his physique with viewers. He painted a topless female black model with the names Linda, Cindy, and Naomi inscribed in the upper right. They are the iconic supermodels Linda Evangelista, Cindy Crawford, and Naomi Campbell. In another model painting, Marshall juxtaposed the image of the female black models face with those of blonde white models. Mastry In 2016, Kerry James Marshalls work was the subject of the historically significant retrospective Mastry at the Museum of Contemporary Art in Chicago. The exhibition covered 35 years of Marshalls work with nearly 80 pieces displayed. It was an unprecedented celebration of the work of an African-American artist. In addition to its overt celebration of the black experience in America, many observers saw Kerry James Marshalls work as a reaction to the movement of much of the art establishment away from traditional painting. Unlike celebrated experiments in minimalist and conceptual art, Marshall creates his works with an eye toward arranging his subject matter in ways that stretch back to the traditions of art from the Renaissance era. Kerry James Marshall has explained that he is more interested in being a painter than creating art. When the Mastry exhibition traveled to the Metropolitan Museum of Art in New York City, Kerry James Marshall selected 40 works from the museums permanent collection that he particularly valued as inspiration. The exhibit within an exhibit was titled Kerry James Marshall Selects. Public Works Controversy In 2018, Kerry James Marshalls paintings made headlines in two controversies over the value of public art contrasted with the benefit of public services that could be provided with money earned from sales of the art. In May, the Metropolitan Pier and Exposition Authority of Chicago sold the monumental piece Past Times to rap artist and entrepreneur Sean Combs for $21 million. The original purchase price was $25,000. The piece previously hung in the McCormick Place convention center on public display. The money earned from the auction provided a windfall to the budget of the public agency. Even more controversial was the announcement by Chicago mayor Rahm Emmanuel that the city would sell the 1995 Kerry James Marshall painting Knowledge and Wonder. It hung on the wall in one of the citys public library branches. Commissioned for $10,000, experts pegged the value of the painting at somewhere near $10 million. Emmanuel planned to use the funds from the sale to expand and upgrade a branch of the library on the citys west side. After intense criticism from the public and the artist himself, the city withdrew plans to sell the work in November 2018. Source Tate, Greg, Charles Gaines, and Laurence Rassel. Kerry James Marshall. Phaidon, 2017.

Marketing and Buying Decision Free Essays

Principles of Marketing Principles of Marketing 2012 Name: Robert Barnes Student Number: 21154021 Institution: University of West London Word count: 1455 2012 Name: Robert Barnes Student Number: 21154021 Institution: University of West London Word count: 1455 Table of Contents 1. 0 Introduction2 2. 0 Question 1 3 2. We will write a custom essay sample on Marketing and Buying Decision or any similar topic only for you Order Now 1 Personality 3 2. 2 Motivation6 2. 3 Conflict6 3. 0 Question 2 8 Bibliography9 1. 0 Introduction The case study I have chosen to cover is â€Å"Breezing out for a night on the tiles†. It discusses the rise of the premium pre-mixed drinks industry between 1995-2000, in particular the Bacardi Breezer brand. It looks at the marketing activity which has taken place and the brand association the marketers aimed to achieve. In this report I will be exploring the buying process involved when purchasing an alcoholic beverage, the influencing factors when making a decision and the role that marketing plays, in these decisions. The definition of marketing is â€Å"The management process which identifies anticipates and supplies customer requirements efficiently and profitably. † Adrian Palmer 2004 Personality noun (plural personalities) The coon of characteristics or qualities that form an individual’s distinctive character: – Oxford Dictionary 2012 ENTJ Frank, decisive, assume leadership readily. Quickly see illogical and inefficient procedures and policies, develop and implement comprehensive systems to solve organisational problems. Enjoy long-term planning and goal setting. Usually well informed, well read, enjoy expanding their knowledge and passing it on to others. Forceful in presenting their ideas. – Introduction to Type, Sixth Edition by Isabel Briggs-Myers 1998 2. 0 Question 1 Q. Give an overview of how the buying decision-making process might work for purchasing an alcoholic drink in a pub or club. How would this differ when purchasing alcohol in a supermarket or off licence? A. The Theory To answer this question we first need to look at the theories in marketing associated to the buying process, influences and behaviours. Diagram 2. 0 is the structure of the buying process based on the â€Å"Cognitive Paradigm† theory (Pickton and Broderick 2001) which focuses on the individuals thought process, during a buying decision. It assumes that the buying decision is approached as a problem solving activity and that the consumer is being rational throughout the process. It is widely used as the default theory by marketers and sales professionals when structuring campaigns. It does not however accurately describe the process that occurs during extreme impulse or irrational purchases, which are both, almost intangible processes. For the purpose of this exercise, we will assume that the responsible purchase of alcohol is approached, both rationally and thoughtfully. Diagram 2. 0 – The Buying Process. Source: Marketing Communications, by John Egan. 2007) Step 1 of the process is the â€Å"Problem Recognition†. This is the identification of a need, such as â€Å"I am hungry, therefore I need to eat†. It can however be very complex and the consumer may require education or informing before recognising a problem exists, such as a dentist telling you, you need a filling, even though you hadnâ₠¬â„¢t felt any pain in that tooth. Marketers can exploit this step by feeding information to consumers for goods and services, they hadn’t realised they needed. Step 2 of the process is the â€Å"Information Search†. This is when an individual has identified a need but may need to research to find the right solution. For example, if a student identifies a need for a computer, but has a limited budget, he or she might research information to identify the best option for the budget they have. This step can skipped if the consumer has enough knowledge, regarding the possible solutions. Step 3 of the process is â€Å"Evaluation†. This is when more than one option is available to solve the identified need, and the consumer wants to experience these before purchasing. An example would be someone test driving multiple cars before purchasing one. Effectively they will all satisfy the same need, but the consumer wants to know what the experience is, before making the decision. This step can skipped if the consumer has previous experience or is happy with a certain product or service beforehand. Step 4 of the process is â€Å"Decision†. This is simply the final choose for a solution to the identified need, after weighing up all options. Again, a consumer can move directly to this step from â€Å"Problem Recognition† if enough prior knowledge exists. Step 5 of the process is â€Å"Purchase†. This is when the decision is executed and the goods or services are acquired. Step 6 of the process is â€Å"Post-Purchase Evaluation†. This is when you access you satisfaction with your product or service after you have acquired it. If a great experience is had, it will lead to a higher likelihood that you will purchase that product or service again. Applying the theory Table 2. 0 is an application of the above theory, for an individual going through the buying process at both a club and supermarket. Buying Process Step| Nightclub or Pub| Supermarket| Problem Recognition| * A want to let loose. * A need for confidence. * A desire to fit in or stand-out. An aspiration to impress. | * Alcohol for cooking. * Thoughts of a night in. * A desire to relax and unwind. * Drinks for guests and friends. * Cheap drinks before going out. | Information Search| * Advertisement around the club. * Bottles behind the bar. * Drink cocktail menus. * What others are drinking. * Peer and/or social pressure. | * The label on the bottle. * Prices and special offers. * Staff knowledge. | Evaluation| * Tasting a friends drink. * Design of the bottle. * Recognition of a brand. | * Description on label. * Design and quality of bottle. Alcohol percentage. * Brand recognition. | Decision| * Information processed and decision made. | * Information processed and decision made. | Purchase| * Majority of exchanges in cash. | * Majority of exchanges by credit card. | Post-Purchase Evaluation| * Did that get me drunk? * Did I like the taste? * Do I want another one? * Did it give me a hangover? | * Did I like the taste? * Was it good value? * Will I buy it again? * Did it get me to the desired level of drunkenness? | Table 2. 0 – The Buying Process of Alcohol in Different Environments. What this application of theory shows, is that there are different factors in play when buying alcohol in a club or pub compared to a supermarket, but the process remains the same. These factors are different mostly due to the environment, information availability, the individual’s intent and marketing strategies. If selling a drink in a club or pub it is more important for your drink to be seen as â€Å"cool† socially and price is less of a factor whereas if selling in a supermarket, your drink needs to be competitively priced yet still demonstrate a level of quality. 3. 0 Question 2 Q. Detail the individual and group influences that are likely to affect someone’s choice of drink brand? A. The Theory Diagram 3. 0 demonstrates the individual and group influencing factors when making a buying decision. Diagram 2. 1 – Factors affecting buying decisions. (Source: Marketing Communications, by John Egan. 2007) Our strongest influences when making a buying decision are our internal beliefs and values. These include Attitude, Perception, Learning, Memory and Motivation. The next in terms of influencing power are Primary Groups. Primary groups are made up of close friends, family and people who you respect. You are affected by these groups by the opinions and values they hold. The next group in terms of influencing power is the Secondary Group. This group is made up of people you know but not closely, or people who you may aspire to be like. Lastly there are influences depending on your Culture, Race or Religion, that will affect your decision when buying something. There are also External factors that include things that are beyond your control, such as Fashion, Law, Time ect. So how do these factors affect someone when buying an alcoholic drink? Well if I was out with my family, I would be unlikely to order shots, as they would not approve, whereas if I was out with close friends, then this would be the opposite. The secondary group has the same effect, but is less powerful in its influence. 4. 0 Question 3 Q. Explain the roles of the various marketing activities described in this case in influencing consumer behaviour. A. In 2000 Bacardi spent ? 14m on a campaign to promote their brand â€Å"Bacardi Breezer†. The reason to do this is to influence people decisions when making a buying decision. Bacardi’s first large campaign was in 1999 when they spent ? 5. 6m. The campaign was headlined with the slogan â€Å"there’s Latin spirit in everyone† aimed at the 18-24 year old market. This campaign was created to give the brand an exotic, cool to be seen drinking appeal and was aimed at the demographic that would most likely be drinking in an environment where these factors we important in their buying decision. This campaign established Bacardi Breezer as one of the major players in the alco-pop industry. Bibliography * John Martin, 2010. Organizational Behaviour Management. 4th Revised edition Edition. South Western Educational Publishing. * John Martin, 2004. Organizational Behaviour And Management. Edition. Thomson Learning. * Laurie J. Mullins, 2006. Essentials of Management and Organisational Behaviour. Edition. FT Press. * Isabel Briggs Myers, 1998. Introduction to Type: A Guide to Understanding Your Results on the Myers-Briggs Type Indicator. 6th Edition. Center for Applications of. * Adrian Furnham, 2008. Personality and In telligence at Work: Exploring and Explaining Individual Differences at Work. 1 Edition. Routledge. * Stephen P. Robins, 2010. Organizational Behaviour. 1 Edition. Pearson Books. * John Ivancevich, 2010. Organizational Behavior and Management. 9 Edition. McGraw-Hill/Irwin How to cite Marketing and Buying Decision, Papers

Let me infotain you Essay Example For Students

Let me infotain you Essay If you havent been back to Broadway for a while, this is the show to see! Sound like the words of a critic whos dying to see his or her name in the print ads? Not quiteits the sign-off of a TV special put together by WNYW, the Fox affiliate in New York. The line is delivered by reporter Julie Golden standing outside the Martin Beck Theatre on the opening night of Guys and Dolls, while the shows producers read the reviews (live!) behind her on the sidewalk. The program, which won an Emmy in 1992 for best local special, is an example of the growing genre of television-about-theatre. TV specials about the theatre seem to be a New York phenomenonwhere theatre is part of a vital arts economy tied to tourism and the service sectoralthough some have been seen nationwide. The most frequent national disseminator of these backstage peeks is Great Performances, produced for PBS by New Yorks WNET, which in the past year and a half has aired documentaries on the making of Jellys Last Jam and Angels in America as well as Guys and Dolls, and this season hopes to produce one on the West End-to-Lincoln Center import Carousel. In New York, local stations are also finding theatrical productions to be alluring sources of glossy, tailor-made footage, if they can just gain enough access to capture the spirit of a production (or at least its high-profile stars or creators) on film. A handy focus for programs of this nature is the musical recording session, an easily capsulized though not intrinsically thrilling event. Shows on the recordings of Company and the opera-star version of West Side Story manage to get on tape the unrehearsed drama of performers (Elaine Stritch and Jose Carreras, respectively) who were having difficulty putting out, as the studio clock ticked. Great Performances rendition of the Guys and Dolls recording session takes the same approach, though it unfortunately finds little to do besides encouraging the actors to make wisecracks into the camera after weve watched them belt out numbers with cups of coffee in their hands. Its a program, nevertheless, that makes you want to buy the record. WNYWs Backstage on Broadway: Guys and Dolls Opening Night descends to home-movie level when it goes into dressing rooms to record cast members telling us how much they love one another. All the same, the program conveys some of the intricacies of light cu es and scene changes, and draws pertinent parallels between the Broadway of the original 1950 production and the current season. With its dollop of useful information, this is a bouncy 11 oclock news item, expanded to fill out an hourlong report. Hometown boosterism is key to the local stations approach. New York producers, both the theatrical and the TV kind, love to tell you that theatre is good for the city. Its unique to New York, an industry that no one else in the world has, says Bob Woodruff, vice president of program development for WWOR-TV and executive producer of its specials on The Goodbye Girl and Kiss of the Spider Woman. We want to nurture it as much as we can. The equally civic-minded Joachim Blunck, executive producer of WNYWs specials on Guys and Dolls and Tommy, declares, We want Fox 5 to be a force in support of the arts and culture that make New York a world capital. We are putting TVs unique ability to work for New Yorks unique culture. The tone of Foxs programs evidently derives from this rapid-heartbeat style. Documentaries with depth   The genre also accommodates documentaries with a longer view, ones that place a work of theatre in a historical and social context. Two recent programs by Great Performances delve into their material with remarkable depth. Jammin: Jelly Roll Morton on Broadway presents a rich portrait of African-American life, while still providing the regulation Broadway excitement. In the Wings: Angels in America on Broadwayprobably the first of these shows to examine a nonmusicalseems at least as concerned with issues of gay identity and national politics as it is with the play itself. While it does include rehearsal footage and shots of the actors talking about their characters, the documentary is most compelling for its footage of Roy Cohn in 1954, Patrick Buchanan at last years Republican convention, and playwright Tony Kushners on-camera description of how he came out to his parents. This is serious business for the average stagestruck viewer, and even for the plays Broadway producers, one of whom, Benjamin Mordecai, found the program more political than we expected. Not that hes complaining: When Great Performances presents an hour on a play on national television, Mordecai acknowledges, it has tremendous implications for the importance of that play. .ue74af8ebae02bf211e852a4737829ab3 , .ue74af8ebae02bf211e852a4737829ab3 .postImageUrl , .ue74af8ebae02bf211e852a4737829ab3 .centered-text-area { min-height: 80px; position: relative; } .ue74af8ebae02bf211e852a4737829ab3 , .ue74af8ebae02bf211e852a4737829ab3:hover , .ue74af8ebae02bf211e852a4737829ab3:visited , .ue74af8ebae02bf211e852a4737829ab3:active { border:0!important; } .ue74af8ebae02bf211e852a4737829ab3 .clearfix:after { content: ""; display: table; clear: both; } .ue74af8ebae02bf211e852a4737829ab3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue74af8ebae02bf211e852a4737829ab3:active , .ue74af8ebae02bf211e852a4737829ab3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue74af8ebae02bf211e852a4737829ab3 .centered-text-area { width: 100%; position: relative ; } .ue74af8ebae02bf211e852a4737829ab3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue74af8ebae02bf211e852a4737829ab3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue74af8ebae02bf211e852a4737829ab3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue74af8ebae02bf211e852a4737829ab3:hover .ctaButton { background-color: #34495E!important; } .ue74af8ebae02bf211e852a4737829ab3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue74af8ebae02bf211e852a4737829ab3 .ue74af8ebae02bf211e852a4737829ab3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue74af8ebae02bf211e852a4737829ab3:after { content: ""; display: block; clear: both; } READ: 'Blood Brothers' Theatre Review EssayWhether packaged as documentaries or specials, these programs have something in common: Broadway producers love them. After all, they are at least in part (as TV critic John J. OConnor wrote in the New York Times) program-length commercials. What accounts for their current proliferation? TV people (those in local news, anyway) swear they were always interested. This is an opportunity to do something with a little class, says WNORs Bob Woodruff. Weve been fighting for years to do this. But he needed the agreement of producers and theatrical unions, which for a long time was hard to obtain. Producers are now seeing the advantage of cooper ating: Theyre calling us |after specials have run~ to tell us theyre doing markedly different business at the box office, Woodruff says. After the special on Jellys Last Jam aired, the musicals producers called Great Performances to request some footage for a new commercial. Even if they arent designed as marketing tools, these shows end up getting used that way. For its part, Great Performances has turned in the television-about-theatre direction because of industry restrictions. Plans to film an entire play for television have often been thwarted because producers were afraid a televised version would rob from their box office. So mounting whole performances for the camera becomes financially prohibitive, when an agreement can be worked out at all. Even for use in documentaries, Actors Equity Association imposes limits on rehearsal or performance footage. Kim Powers, head of drama development at Great Performances, says that for the Angels documentary, we were able to get Equity to break some stipulations. Our getting 12 minutes of performance on the air was longer than anyone had been permitted for this kind of program. Shortened attention spans   Theatrical documentaries at Great Performances have become a solution to viewers shortened attention spans. Longer shows arent attracting audiences anymore, so the network would like to keep its programs to an hours length, with an exception made only for opera. On our productions of Uncle Vanya and Hamlet, Powers confides, the numbers dropped with every successive half hour of the broadcast. Hamlet had the advantage of Kevin Kline, but the disadvantage of being three hours long. Documentaries are a way around that problem, a short way of delivering the play without doing the play itself. That may be TVs solution, but its not a very hopeful development for audiences interested in experiencing an entire evening at the theatre. The infotainment format raises a host of questions, most central being: When does a documentary become just another marketing tool? For example, late in a run, previously fussy producers may decide that a TV show isnt such a bad idea, and, says Powers, they come back begging us to do it. The gargantuan pull of television was no doubt behind the casting of soap star Michael Damian in this falls Broadway revival of Joseph and the Amazing Technicolor Dreamcoat, a point that WWOR will make use of in the special its producing. It could bring a whole new group of people into the theatre, says tireless good citizen Bob Woodruff. Were doing an interview with Michael Damian on the set of The Young and the Restless. His fans will want to come to the theatre to see him.